D2D DEFINITION: This category is comprised of the most commonly used and referred to direct mail pieces and programs.
These are an attractive option for business owners, due to their ability to target a reasonable specific group at a relatively low cost (most) with mailers they are familiar and/or have seen or used prior. This gives the illusion of a low risk investment.
This category is filled with what I like to call “the mailers that every direct mail company sells.”
The reason every direct mail company sells these is because they are typically the cheapest and easiest to produce (with the exception of my die cut mailers) and often given very little cosmetic attention.
There is no discrimination. Every mail piece is treated equally. Whether you are a UPS Envelope or simple postcard, The D2D TEAM will make sure you message is delivered, opened and responded to.
D2D understands the importance of presentation and the tangible effect it has on the consumer. Appearance and presentation are variables that we actually have complete control over.
Artwork/creative, paper and print quality are the 3 main ingredients to looking good and probably the most ignored in traditional mailers. (D2D pet peeve)
ART/CREATIVE TEAM: D2D’s invests in trained graphic artist with extensive experience in the automotive advertising industry to create outstanding, unique creative for each job.
This step is essential because without professional creative, premium paper and high quality press will not turn it into Cinderella.
PREMIUM PAPER: D2D invests in the only highest quality premium paper. This allows the quality of the artwork/creative to come to life.
There is no sense investing in professional creative if you are not going to use complimentary paper to print it on.
D2D’s PRINT TEAM: Top of the line press with expert staff to run them. Our team has over 20 years experience in the automotive print industry.
You can rest assured that this crew knows exactly how to run the press.
PRINT QUALITY and OUTSTANDING CUSTOMER SERVICE is NOT something we strive for…..
IT IS REQUIRED, EXPECTED AND PROVIDED ON EVERY JOB