Consumers want to be catered to on a personal level. The more personalized your mailing, the more likely its recipient will read it and take action. That’s why variable packages are so powerful.
Direct mail lets you communicate one-on-one with your target audience. That allows you to control who receives your message, when it’s delivered, what’s the delivery method and how many people you reach.
If you are going to spend the extra money on targeted data, it would be a waste not to use the variable data that you purchase. Insist on it. Make sure what you are buying is what you are getting and take full advantage of your customers attention. Once you get it don’t let it go! They are listening and they do see you.
Once you have their attention you need to keep their attention. Make sure you use appropriate colors and images which reflect your consumer branding. Be recognizable to them. Consistency is key. As with any direct mail campaign, appropriately timed follow-up is key.
BEST LIST: T-3. By Far!
BEST VARIABLE MAILER: 12X18 Snap Packs, UPS and Bank Bag. T-3 List
BEST VARIABLE MAILER ON A BUDGET: 11×17, BI-FOLD
Variable is available on all of D2D’s products except for our Rockstar 34×22. The press used to print those are so specialized that a variable press has not been invented yet.
Targeted data increases the efficiency of your ad budget.
Target your exact customer.
Save Money spent on mailing to individuals not in your target market
Target Specific Pre-owneds to increase your existing Inventory
Earn and Reach Out to New Customers
First name, Last name
Year, Make and Model
KBB/BB Trade in Values for specific vehicles